So my name is Steph, I am a student at Texas Christian University, and I have been working as an intern at Bess and Evie’s for 10 weeks now. Some of my favorite moments from working in the store have come from listening to people who come into the store and visiting people who want to sell us merchandise. You would be surprised just how much people will share with you. It’s also fun to hear how far people have traveled to end up in your store. We’ve had people come in from Washington, New York, and all kinds of great places. We’ve heard stories of how people are heading to rock band auditions, how people met who just got engaged, how someone acquired custom made cowboy boots from someone who rode in a rodeo, we hear about photo shoots and fashion shows people are putting together and how they want to use our merchandise, and so much more.
There are a few things I have taken note of since working here. The most entertaining are the customers that come into the store. Each customer is unique and different so it is important to have sales people who are able to accommodate a diverse range of personalities. So far I’ve noticed that there are about 4 types of customers:
1. First up there’s the Socializer. This person likes to come in and talk while they shop. You’ll end up hearing all kinds of stories about how things have changed today from in the past, something they heard on the news recently, how that dress would look fabulous on their niece or daughter, memories of a style, or how once upon a time they could fit into that dress. Some shoppers just want someone to listen to them and some like to support local businesses they’ve taken a liking too. Talking and getting to know customers just tells them that they are welcome and it helps them to feel comfortable in your store. These customers actually turn out to be some of the most loyal and are more likely to spread the word about your business.
2. Next up is the Big Spender. This person will buy pretty much whatever as long as the circumstances are right. She’s looking for quality and fantastic service. You aren’t sure if you consider her nice or not because she has you running all over the store trying to keep up with whatever story she’s telling you and her many requests to either see something up close or try something on. However, at the end of the day it is totally worth it because the employees got a workout and she actually buys the merchandise instead of just walking out. She’s a loyal customer, but because she kind of stocks up during that one trip she comes through only a couple times a year.
3. Floaters as I call them are my favorite. They claim not to know about fashion and just want someone to dress them and be their personal shopper. This is where we come in. I love floaters the most because they will try on whatever you give them without complaints, let you accessorize them, and then just bask in joy as they admire the fashionista we’ve created.
4. Last but not least, is the Quiet Shopper. This customer can either be really nice and sweet or snippy. If they do not want any extra help then the best thing to do is just leave them alone and let them shop. They have a clear idea of what they are looking and are focused on finding that item. They come in, assess the store, try on items they are interested in, and then decide whether or not they are willing to spend the money for it.
Everything’s bigger in Texas. This includes our hearts, personalities and our collection of vintage cowboy boots! You just cannot discuss Bess and Evie’s without mentioning how Kalen has the largest collection of vintage cowboy boots in the Fort Worth metroplex. But really, these last ten weeks have been a great experience. Kalen is a very business savvy person and I have been able to learn a lot just from being in her presence. Then there’s Paula, one of the brightest most cheery people I have ever met, and an excellent sales person. Finally, a shout out to Anna and our girl magnet Jack, can’t leave him out. Jack is a Rhodesian Ridgeback and the sweetest thing ever. I try to learn something from every experience and I’ve had a blast working with everyone at the shop and look forward to visiting every now and then.